Social Media Tips


Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy. If you're new to Facebook, start by creating a Facebook Page for your organization.

Below is a list of ways you can begin engaging your community for #OregoniansGive!

Get started by liking the #OregoniansGive's Facebook page so you can get updates, important information, and tips for the event. Also link to other participating organizations from your organization's page. Please note that there is a difference to liking a page from your personal Facebook profile and liking a page from your organization's page. To learn more, take a look at this useful information from Facebook.

Promote your Facebook page. Include a link to your Facebook page on your website's homepage, newsletters, emails…basically everywhere and anywhere. Ask your staff, volunteers, and donors to like the page and help you promote it.

In your personal account, tag the page and ask your Facebook friends to check it out. Ask employees and board members to do the same.

Talk it up! Post interesting information about your organization and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don't want to lose your audience by presenting lengthy updates.

Tell everyone that your organization is participating in #OregoniansGive. Be sure to tell them what it is all about by using some of the suggested messaging. Also, let them know how they can donate and ask them to spread the word.

Create a Facebook event. Invite your constituents to be part of #OregoniansGive so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn't matter whether or not you are hosting an event onsite; The whole day is worth celebration!

#OregoniansGive!!! Do all of the above and repeat…again and again and again!


Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient! If you’re new to Twitter, they offer a getting started guide for newbies.

Below you will find a few tips to help you have success.

Follow @OregoniansGive from your organization’s Twitter account. Go to https://twitter.com/OregoniansGive and click the Follow button. Now you can begin receiving and sharing information about #OregoniansGive.

Follow other organizations and people. The organizations you follow should be those that you work with or who inspire you and your constituents. People would be your past donors, board members, volunteers and other key people in your community.

Tell your followers that you are participating in #OregoniansGive. Tell your followers about your campaign and begin to build a story around the initiatives you’d like to support. Let them know about any incentive prizes you are trying to win and how they can help you do so. Use some of the suggested tweets provided.

Use Hashtags and Handles. Whenever you share information include the @OregoniansGive handle and #OregoniansGive to further spread your organization’s words. Show that you are a part of #OregoniansGive by using the hashtag in all of your tweets. People who are interested in a particular event, person or business will follow the hashtag to stay up-to-date on any conversations around their topic of interest.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

More Tips

Tweet, retweet and tweet again! (Especially on the day of #OregoniansGive!)