Communications Timeline

For Large Nonprofits (16 Weeks until Giving Day)

For Medium Nonprofits (8 Weeks until Giving Day)

For Small Nonprofits (4 Weeks until Giving Day)

The #OregoniansGive Team will:

• Encourage nonprofits to sign up for #OregoniansGive
• Network with and recruit local community nonprofit leaders to expand and amplify #OregoniansGive’s message to nonprofits, donors, and other general supporters

You should:

• Sign up for the #OregoniansGive and customize your profile
• Assemble your #OregoniansGive team and involve them in planning how your #OregoniansGive campaign will complement your annual fundraising strategy
• Attend a webinar to learn about #OregoniansGive, how to promote your #OregoniansGive campaign, and how to recruit and utilize peer-to-peer fundraisers
• Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

The #OregoniansGive Team will:

• Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about #OregoniansGive
• Continue offering trainings to nonprofits participating in #OregoniansGive, and those interested in the opportunity, on giving day best practices.
• Develop content for nonprofit’s participating in #OregoniansGive to use, and for use on #OregoniansGive social media pages, Facebook and Twitter.

You should:

• Craft your campaign story. How are you celebrating #OregoniansGive? How will you use the funds raised during #OregoniansGive? Why should donors give to you on #OregoniansGive?
• Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
• Let your volunteers know you’re participating in #OregoniansGive and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
• Develop your messaging plan for the next 2 months to ensure your donors know you are participating in #OregoniansGive on Nov. 29th. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!

The #OregoniansGive Team will:

• Provide more resources to local community nonprofit leaders to expand and amplify #OregoniansGive’s message to nonprofits, donors, and other general supporters
• Continue promoting #OregoniansGive to nonprofits across the region

You should:

• Send out a save the date email and social media post to all of your supporters! Download the #OregoniansGive “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
• Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

The #OregoniansGive Team will:

• Heavily promote the #OregoniansGive to all media outlets across the region
• Finalize partnerships with local businesses to benefit every nonprofit participating in #OregoniansGive

You should:

• Post on social media regularly about #OregoniansGive, using the hashtag #OregoniansGive
• Email your supporters with additional details about #OregoniansGive. How do they give? Why should they give? When should they give?
• Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.

The #OregoniansGive Team will:

• Heavily promote the #OregoniansGive to all media outlets across the region
• Provide 24 support to all nonprofits and their supporters

You should:

• Post on social media regularly about #OregoniansGive, using the hashtag #OregoniansGive
• Email your supporters with updates and how they can help your #OregoniansGive campaign
• Thank your supporters in real-time on social media, in emails, or give them a call!
• Celebrate!

The #OregoniansGive Team will:

• Share statistics from #OregoniansGive, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

You should:

• Share the results from your #OregoniansGive participation and what those results mean.
• Thank your donors and let them know exactly what their donations mean for your program.
• Send handwritten notes to your fundraising champions and your Board for their assistance.
• Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
• Engage with your donors on GiveGab after #OregoniansGive by posting volunteer opportunities, fundraising, and hosting events!